A Better Mouse Trap 2

Remember last week's Ralph Waldo Emerson quote?

It was something like, "If you build a better mouse trap, the world will beat a path to your door."

That wasn't Emerson's real quote, as we learned.

You can read the entire, and correct, quote here.

And it is true.

What is going on in the photo?

What is the company? How do you know what the company is?

I took this photo at one of this company's two local retail establishments. This photo was taken, by me, at around 2pm. I intentionally went in there at that time to see what it was like. Why? Because I have been there just after dinner and there is a wait time to get in.

I want to ask some questions:

1. What is the company? I see no name, only a logo.
2. What is the logo saying?
3. Why are some people wearing the same blue shirts?
4. Why are there so many of those people?
5. What is that hanging around each of their necks?
6. What are all the tables and stations for?
7. The screens on the walls are not signs. They are similar to TVs. The pictures change often. Why?
8. Where are all the signs that advertise the latest sale? The percentage you can get off if you buy now? The "special" offer(s)? The latest fad product?

9. What you can't see is that there are two purchase stations in the rear, each with a line. People are buying the products!

This company does not just invent and sell better mousetraps. They sell them in a way that nobody else does. You can see the services being provided here. You can see the interactivity of customer and product. You can see the interactivity of customer and certified sales PRO. You can see the interest those certified sales PROS have for the customer.

EVERYTHING IN THIS PICTURE IS A BETTER MOUSETRAP!

You should know that both of the stores beside this one are empty. What do they sell? Each of the stores could have a marquee sign that says, "Crap-From-A-Foreign-Country-Sold-To-You-As-Local-Stuff Store."

Each has so many signs on the windows that advertise 60% OFF! and 70% OFF! that you can hardly see inside the store. No matter, you don't really need to anyway. What they sell is cheap junk. What they sell does not improve lives. What they sell is faddish and will not be used for long.

EVERYTHING IN THOSE STORES IN NOT, NOT, NOT A BETTER MOUSETRAP!

It is the same old same old. And they will be out of business soon and the next SIMILAR store will move in. You see it every day. And the windows will be blocked off and the sign above that says, "COMING SOON!"

It looks to me like a path is being beaten to this better mousetrap. This company has created its many in-demand products without gubment subsidy, without gubment demands about where they locate, without gubment demands about what kinds of people to hire or how to organize them, and without laundering money to grease local or national politicians.

Where does this company manufacture its products? Some place with comparative advantage and outside all the gubment influences mentioned above. Why? Because more can be made more cheaply and more customers can be served. The other why? Profit.

AND MORE PEOPLE ARE BUYING THE STOCK THAN SELLING. HENCE ITS PRICE IS GOING UP. WHY ARE THEY DOING THAT? TO GET IN ON THE ACTION. WHAT IS THE ACTION? PROFIT.