"I'm
putting in a double receptacle with its own 20amp circuit. This is the
front desk and they will probably need the extra coverage. And I want
them to feel like they are getting a little more for their money than
they expected."
The Electrician Guy
A doctor friend of mine asked me to stop by
and have a look at his new office as construction was still going on. I
did it as a favor.
The electrician was working on another receptacle but the circuitry had already been finished and wired.
When I asked him if he was putting in
something previously forgotten he said, "Oh no. This is extra and the
plans don't call for it. It just struck me that they might really need
this here. The doctor will appreciate it when I explain what this is
for."
This is a small businessman, with a small
company and doing what small business does best. The company is
composed of himself and his brother. This is their bread and butter.
They want to do an exceptional job.
Why?
Because, like Adam Smith's butcher, baker
and beer maker, they are operating out of self interest. They want
future business through referrals from their clients and people like me.
These brothers are their own capital, offering a service, and wanting to provide the best they can.
They have probably not read it, but they are operating exactly as Adam Smith suggests in his 1776 book The Wealth of Nations, and in a former blog of mine. Click here.
The Electrician Guy doesn't need to worry about what is said about him on the consumer websites because if he does his best they will reflect it.
The Electrician Guy doesn't need to worry about being paid because if he does his best the money will come.
The Electrician Guy doesn't need to worry about schmoozing his client because he knows that what he is doing will be appreciated.
And The Electrician Guy
understands that when clients feel like they are getting a little more
for their money than they expected they will come back, and send others
to him.
The Electrician Guy is operating out of self interest and the desire for profit. He is a capitalist! He is a free enterprise businessman!
I assure you that not every business I come
into contact with in my business (home and commercial inspections)
understands or practices what The Electrician Guy understands and practices.
How did this come out? I returned to the
doctor's office to have a look at the final product. I asked those at
the front desk about the extra receptacle there. They loved it and were
using it! You can see in the photo that it is full of plugs. It is
convenient and, they said, they have never "blown a fuse."
Fortunately The Electrician Guy
is representative of small businesses all over the place. Those
businesses that are trying hard to provide a good product, a memorable
service and a great customer attitude are out there. We need more of
them!
And what did I do with The Electrician Guy? I got his card! And have referred him ever since.
He did a little extra. The very essence of free enterprise.
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